Lauren's Weekly Blog

Click here to read more about Alex Rodriguez’s visit to Seton Hall University on April 4, 2022.

Take a listen to my podcast discussing online privacy and how companies use your personal data. Sometimes it may not seem like a big deal, but what is the real cost? Stay tuned to the end for some tips to ensure your information stays private online.

It’s no secret that journalists get hundreds of emails and pitches a day, and it can be frustrating to think you’ve crafted the perfect press release with great information just for it to go unnoticed by any journalists. You may have heard some tips about making an eye-catching headline or keeping your audience in mind,… Continue reading Tips to Make Your Press Release Stand Out

Every social media platform has an algorithm that chooses which posts to show on people’s feeds first. Each platform has a different algorithm, but most of them prioritize the posts from people you engage with the most on the platform. For example, if you’ve liked and commented on every single one of your best friend’s… Continue reading Social Media Algorithms: Friend or Enemy?

In the middle of March 2020, a lot of us were lost and confused about what we should be doing at home during quarantine. We had a lot more free time than usual. Some people took up painting, cooking, or writing. Others downloaded TikTok and sat on it for hours. A lot of people also… Continue reading Data Protection Post-Pandemic: Is There Anything We Can Do?

If you are in a field that requires using social media in a professional manner, it can be confusing to figure out what works best to increase engagement on different platforms. Each social media platform has different features and a different algorithm, and it can be overwhelming to keep track of how to maximize engagement… Continue reading Best Ways to Maximize Engagement on Instagram, Snapchat, and TikTok

Learn the reasoning behind why so many large brands are leaning towards digital marketing, such as advertising a product through an influencer’s Instagram post, rather than featuring a celebrity in a commercial or print advertisement. First of all, what is the difference between celebrities and influencers? When it comes to celebrities and influencers, there are… Continue reading Why Are Brands Opting to Partner with Influencers Over Celebrities?

This scavenger hunt was about finding people around campus and there are different scenarios that you can ask your friends or teachers and find quotes and pictures and see what other people say about those scenarios. The most challenging part of this assignment was finding the right people to ask about each scenario. Some people… Continue reading Our Scavenger Hunt!

Have you ever felt so confident that you’ve written one of your best pieces for your blog, only for it to get 10 views or website visits after posting? As a journalist, it is important to consider how optimizing your copy can benefit your blog. Through various paid and free tactics, your blog can go… Continue reading Why Should Journalists Use SEO and SEM Tactics?

There is no question that public relations professionals and journalists can use blogging to their advantage. Blogs are places where writers can show their authentic selves, and that is what their target audience should be there to see. Before you write off blogs as a thing of the past, consider what the main goal is… Continue reading Tools for PR Professionals: Do I Really Need a Blog?